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OUR BRAND STORY

Proudly British

 

ABOUT OUR FOUNDER & CEO

London based British brand Trendyz is the brainchild of Annie Shah - a serial e-commerce Entrepreneur who boasts a Masters degree in IT and has spent the last 12 years successfully launching and running various e-commerce brands in the Beauty, Fashion and Jewellery industry. Trendyz is her latest and the most beloved love affair to date!

THE BRAND STORY OF TRENDYZ

Jewellery has been Annie's biggest passion in life. Collecting Jewellery through travels has been her hobby since childhood. Having spent years travelling to North America, Europe, Africa, & Asia and collecting the worlds most beautiful Jewellery — she realised that there were so many pieces she adored, but they were so overpriced!! She wanted Jewellery to be accessible to all women at affordable prices from the luxury of their own homes. This realisation led to the birth of Trendyz. She strives to address the need of the customer who wants to discover and indulge themselves in the top class Jewellery & accessories without the hefty price tag.

We place a great emphasis on sourcing high-quality materials, and most products are exclusively handmade to order. Many of the items available in our collections are created using Freshwater pearls, pure gemstones, top graded Swarovski & Austrian crystals — all of which are highly sought after and widely used throughout the luxury Jewellery industry.

AFFORDABLE LUXURY

At Trendyz, we design our key pieces in our London studio and where possible get them manufactured locally in the UK. We also work with small artisans and artists worldwide in sourcing and developing excellent quality, impeccable craftsmanship and stunning designs in Jewellery yet keeping the costs low for our young millennial buyers. We work with so many small family-run Jewellery businesses and artisans working out of small home workshops who have the ability to create immaculate designs but lack the technical and business know-how to promote their products to a wider market. We help promote these small businesses by offering their creativity worldwide.

By keeping the business solely online and avoiding all the additional overheads associated with a brick and mortar store, we can happily pass the savings to our loyal customers. 

We firmly believe in sustainability and thus avoid mass production. Most of our items are handmade to order — the production is only started once an order is placed! This explains why your beloved Jewellery pieces take slightly longer to arrive to you. 

Our pieces are all ethically sourced and made from the finest quality materials. Our Jewellery is 100% Hypoallergenic and contains no traces of nickel. From personalised pieces to fine and demi-fine, our Jewellery is made to be worn, layered, gifted and enjoyed every day.

OUR ETHOS

At Trendyz, we firmly believe in affordable luxury. We strive to address the need of the customer who wants to discover and indulge themselves in the top class Jewellery & accessories without the hefty price tag. 

YOU SHOP, WE GIVE

As an independently-owned business, we have the freedom to support causes we believe in and to impact the world in a positive way. Giving back is important to us and we want to share that passion with you, our customers. Currently, we are donating £0.25 for every product purchased on our website to COVID -19 SOLIDARITY RESPONSE FUND for the World Health Organisation.

 

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