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OUR BRAND STORY

Proudly British


ABOUT OUR FOUNDER & CEO

London based British brand Trendyz is the brainchild of Annie S - a serial e-commerce Entrepreneur who boasts a Masters degree in IT and has spent the last 12 years successfully launching and running various e-commerce brands in the Beauty, Fashion and Jewellery industry. Trendyz is her latest and the most beloved love affair to date!

THE BRAND STORY OF TRENDYZ

Trendyz was created to celebrate identity, culture, and meaning through jewellery.

The brand was founded in the UK to serve communities that were consistently overlooked by mainstream jewellery brands — people who wanted pieces that reflected their names, language, faith, and heritage, not generic designs.

From the beginning, Trendyz focused on personalised cultural jewellery, particularly for Punjabi, Muslim, and wider global diaspora audiences. These customers value jewellery not just as an accessory, but as a symbol of belonging, belief, and pride.

Rather than chasing trends, Trendyz grew steadily through organic demand. Customers actively searched for specific pieces such as Punjabi name necklaces, Arabic and Urdu personalised jewellery, and faith-inspired designs like the Zulfiqar sword necklace. Over time, these products earned strong visibility on Google and repeat demand without paid advertising.

One of Trendyz’s most recognisable products, the Zulfiqar Sword Personalised Necklace, was personally designed by the founder to reflect cultural and religious significance while remaining wearable and modern. This balance between meaning and everyday wear became central to the brand’s identity.

Trendyz jewellery is designed to be worn daily. Pieces are 18k gold-plated, waterproof, and durable, which has resulted in extremely low return rates and high customer satisfaction. Personalisation further strengthens emotional value and gifting appeal.

Over nearly 6 years, Trendyz stands as a culturally rooted, commercially proven jewellery brand — easy to operate, hard to replicate, and ready to scale while staying true to its original purpose: meaningful jewellery for people who want their identity reflected in what they wear.

AFFORDABLE LUXURY

Trendyz was built on the belief that meaningful jewellery should feel special without being inaccessible.

Each piece is designed to deliver the look, feel, and emotional value of fine jewellery, while remaining affordable enough for everyday wear and gifting. By focusing on personalised designs, durable materials, and a lean operating model, Trendyz is able to offer premium-quality jewellery without traditional retail mark-ups.

All Trendyz pieces are crafted using high-quality 18k gold plating and are designed to be waterproof and long-lasting. This makes them suitable for daily wear, not just special occasions, and contributes to high customer satisfaction and extremely low return rates.

By operating online-only, without physical stores or excess inventory, Trendyz passes value directly to the customer. The result is jewellery that feels luxurious, personal, and thoughtfully made — at a price point that allows customers to celebrate identity, culture, and faith without compromise.

Trendyz defines luxury not by price, but by meaning, quality, and how often a piece is worn.

OUR ETHOS

At Trendyz, we firmly believe in affordable luxury. We strive to address the need of the customer who wants to discover and indulge themselves in the top class Jewellery & accessories without the hefty price tag. 

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